Miami becomes the only city to host the Super Bowl a record 11 times times but it's been nearly a decade since it last hosted the big game when the New Orleans Saints defeated the Indianapolis Colts in 2010 — back when Saints fans still celebrated the Super Bowl.
"If you haven't been to Miami in about 10 years, it's a completely different city," said Miami-Dade County Mayor Carlos Gimenez. "It's one of the most beautiful cities in the nation. It's one of the most unique cities in the nation. We're a truly international city. We speak your language. We have a very unique set of tastes and sounds and culture."
Watch the Super Bowl LIV video featuring Miami's own Pitbull:
The city's rich culture and diversity is owed to the fact that 60 percent of the people who live in Miami weren't born here.
"We also know how to throw a great party," assured Gimenez in accepting the ceremonial gold football in Atlanta.
Monday marked the start of a yearlong campaign to highlight South Florida and all it has to offer by creating excitement and building a sense of pride within the community. The Super Bowl video seeks to reintroduce America to everything new since the city last hosted the game.
"Our campaign is an invitation for the world to join Miami and live it," declared Miami Super Bowl Host Committee Chair Rodney Barreto. "We couldn't be more excited to have someone like Pitbull bring this to life – he truly embodies Miami lifestyle and vibe, and its people."
The iconic 47-story Miami Tower, which houses the Miami Super Bowl Host Committee in the heart of downtown Miami, has been bathed in the campaign colors at night as has been Hard Rock Stadium – Miami pink and a Florida-inspired ocean blue.
"We are excited to kick off our year and work with sponsors to 'Live it Miami,'" added Barreto.
In addition to Gimenez and Barreto, NFL Hall of Famer Dan Marino, Miami Dolphins and Hard Rock Stadium Owner Stephen Ross and Vice Chair, President and CEO Tom Garfinkel were also on hand Monday along with NFL Commissioner Roger Goodell and the Atlanta Super Bowl Host Committee for the handoff of the Super Bowl LIV game ball.
While Super Bowls are already larger than life events, Super Bowl LIV will mark the culmination of the 100th season anniversary of the NFL.
It will spawn special events and activities throughout Miami-Dade, Broward and Palm Beach counties as part of the festivities. For more information, visit www.MIASBLIV.com.
The Miami Super Bowl Host Committee is planning "significant community programs" around the 2020 game.
"Local minority-owned, women, LGBT and disabled veteran-owned businesses have the opportunity to pursue contracts through the NFL's supplier diversity program, Business Connect," according to committee officials. "The community also has the chance to participate as part of the 10,000 volunteers that will serve as city ambassadors during Super Bowl week."
To learn more about how to get involved, visit www.MIASBLIV.com
"We're at the bottom of the map, but we're always on top," Pitbull raps in the video. "Host of Super Bowl 54 making history. Eleven Super Bowls. We produced the most NFL players and that's no mystery."